Our Logo
Lasting Imprint
The Northwestern Polytechnic visual identity is equal parts unstoppable force and immovable object. Sturdy and steadfast, the strong ‘P’ letterform represents an institution galvanized by industry, technology, innovation and the people of northwestern Alberta.
Running through this forward-leaning and powerful character is an ‘N’ form that conveys the kinetic energy with which we work to find entrepreneurial solutions to make the Northwest a bright beacon on Canada’s post-secondary map. This line element captures the excitement of the future along with the boldness of being on the lead edge of opportunity.
Official Logos
Logo in Colour
The Northwestern Polytechnic logo is to appear in full colour whenever possible. Alternative logos for reverse application (i.e., white logos to appear on a dark background) are also available.
Logo in Black
The black logo is to be used in instances where colour is not possible, such as a fax sheet. The reverse logo is only to be used when the background is too dark for the colour or bck logo to work well.
Our Fonts
Logo in Colour
The Northwestern Polytechnic logo is to appear in full colour whenever possible. Alternative logos for reverse application (i.e., white logos to appear on a dark background) are also available.
Logo in Black
The black logo is to be used in instances where colour is not possible, such as a fax sheet. The reverse logo is only to be used when the background is too dark for the colour or bck logo to work well.
Gilroy
Gilroy is the typeface used in Northwestern Polytechnic’s logo, and it is to be used as the main display font in the institution’s branded materials. A geometric sans-serif, Gilroy was selected for its uniqueness, its readibility and its modern aesthetic.
EB Garamond
Garamond is a classical and widely-available Humanist font. Its minimal contrast between thin and thick strokes make it very legible at smaller scales, making it both an excellent complement to Gilroy as well as a popular choice for post-secondary brands.
Our Colours
Bolder
RGB 0/38/58
CMYK 97/75/50/57
PANTONE 539
HEX #00263A
Aspire
RGB 24/90/125
CMYK 92/62/31/12
PANTONE 7700
HEX #185A7D
Aurora
RGB 212/19/103
CMYK 12/100/36/0
PANTONE 214
HEX #D41367
Vibrant
RGB 255/209/0
CMYK 1/16/100/0
PANTONE 109
HEX #FFD100
Contact Us
If you need more information or assistnce with implementing our logo or visual identity, please contact:
Community Relations | |
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Office: E213 Email: communications@nwpolytech.ca Web: Visit Homepage |